Awane Jones is the founder and CEO of Merchlar which is a world-leader in Augmented Reality (AR) and Interactive Design. After being in the music business for ten years, Awane realized that, with declining sales of CDs, there was a need to find other revenue streams besides live concerts and merchandise (shirts, caps, etc.) for music artists. That was when he started working towards creating a mobile music community featuring AR technology, the fastest, easiest way to interact with all artist content, anywhere. Merchlar then came into being and today its specialties are iPhone applications, AR, digital advertising, and mobile data collection.
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