A typical consumer product used to be single function, simple to use and targeted at a limited number of people prepared to pay for that particular user experience. This drove straight forward functional specifications which were addressed by multiple component vendors, with most value going to the microelectronics industry.
Nevertheless, high-performance solutions were the sole domain of industrial customers who could justify high costs for business uses.
Then increasing software content, running on increasingly capable general purpose processors began the commoditization of internal components. Then individual products needed to connect to one another locally and through the Internet.
But Business became mobile and business users needed to access all the capability they were used to having in their office, driving demand for better, faster, portable solutions. They even took their work home and demanded capabilities there that also matched their office.
Meanwhile, the public's insatiable demand for entertainment from music, videos, games and social networking started to overlap the Business needs met primarily by PCs and now the battle is on for control of your living room.
April 30th, 9:00 am - Keynote Address:
"The Consumerization of Microelectronics - the iPod Phenomenon"
Brian Markwalter, Vice President, Technology & Standards, Consumer Electronics Association (CEA)
April 30th, 9:45 am - Keynote Address:
"Mobile Voice, Email and Multimedia in the Pocket of the Consumer " - Presentation Not Available
Paul Kempf, Vice President, Silicon, Research in Motion
April 30th, 1:00 pm - Keynote Address:
"The Future of 3D Graphics"
David Kirk, Chief Scientist, NVIDIA
April 30th, 1:45 pm - Panel Discussion:
"Opportunities in Mobile Convergence"
Moderator: Jodi Shelton, Executive Director, FSA
Panelists: Paul Kempt, Vice President, Silicon, Research in Motion
Brian Gerson, Vice President, Research and Development, PMC-Sierra
Stephen Orr, Director of Sales for Mobile Devices, Motorola Canada
April 30th, 2:45 pm - Keynote Address:
"The Mobile Internet: The Potential of the Handheld to Bring Internet to the Masses"
Wilson Kwan, Director of Handheld Platform Architecture, AMD
ITAC members are introduced to the "burning-in" stage of semiconductor testing at IBM's Bromont Plant. Tours of fabrication plants operated by IBM and Dalsa were a featured part of the 2nd Annual ITAC GSA Conference April 29 and 30. The conference, on the theme "The Consumerization of Microelectronics" attracted 80 participants to Bromont in the Eastern Townships of Quebec
Networking Break Sponsors