The greater Toronto area is rich in a vibrant resource of talented people innovating in the fields of online commerce and digital content. Combine that talent pool with the strong current of enterprise that distinguishes the city and the result is a burgeoning digital commerce cluster.
The mesh / ITAC Digital Commerce Forum is designed to provide a gathering place for this community of innovators and entrepreneurs. mesh has pioneered this activity. Since 2006, the mesh conference has served an annual must-attend gathering for people with a passion for the Web. In 2008, the mesh founders introduced mesh U, a one-day event of focused workshops on design, development and team management. The success of both ventures indicate that there is a strong appetite for networking, inspiration and business and professional development in the webcentric business community.
The mesh / ITAC Digital Business Forum is designed to extend these opportunities throughout the year. The Forum will meet regularly in the Toronto area (with occasional forays into other locales) to share best practices and to keep up to date with emerging ideas and technologies.
1,000,000 Acts of Green
Date: September 29, 2009 - 10:00 am - 12:00 pm
Location: The Spoke Club, 600 King Street West, 4th floor
Any marketing or sales campaign that exceeds its target by 70 per cent is worth studying - especially when it set an ambitious target in the first place. Cisco's One Million Acts of Green Campaign set out to turn a million Canadians into environmental activists literally one act at a time. And it was immensely successful.
One Million Acts of Green also introduced the Cisco brand to Canadians from coast to coast. The campaign demonstrated a fluent understanding of old, new and social media to make a real difference in Canadian consciousness and in our footprint on the Earth. Willa Black, Cisco's VP of Corporate Marketing, is one of the Principal architects of the campaign. She will provide an in depth look at the design and execution of the program and will outline Cisco's plans for how one million acts translate into a global target.
Click here to register